Radio’s consistent reach is a boon to advertisers
According to a recent study by Mark Kassof & Co., consumers “grossly underestimate” how much American adults listen to the radio. When asked to estimate what percentage of Americans 18 and older listen to FM or AM radio stations during an ave...Read More
The Connection: Using Radio to Increase Internet Traffic
Many people aren't aware of the connections between different types of media, such as how many companies successfully use radio to increase internet traffic. However, even as these interactions multiply and the internet becomes increasingly engra...Read More
Is great radio with a small budget viable? Yes!
A small budget doesn't mean you can’t have great radio advertising People often say to us, “I don’t have enough money to advertise on radio,” or, “I tried radio for two months and it didn't work.” These complaints are saddening. The f...Read More
The Web has made radio more relevant
Internet has become an advertising ally, making radio more relevant. Your prospects can now respond to your radio ad at any time, anywhere. Before, radio advertising was only intended to motivate people to call or visit your business. Today, radio...Read More