The Web has made radio more relevant
Internet has become an advertising ally, making radio more relevant. Your prospects can now respond to your radio ad from anywhere. Before, radio’s job was to get people to call or come to your business. Now, when we tell them what you have, why they should think of you first, and why doing business with you is...Read More
Why spend your advertising budget on radio?
What’s in it for me when I put my advertising budget toward radio? Your advertising budget should go towards radio because it builds TOP OF THE MIND AWARENESS (TOMA). That means when a listener thinks of what you sell, your name is one of the first that pops into their head. It gives you a much better chance to...Read More