Why Radio? What’s in it for me when I spend my ad dollars on radio?
Radio builds TOP OF THE MIND AWARENESS (TOMA). That means when a listener thinks of what you sell, your name is one of the first that pops into their head, which means to you a much better chance to make a sale to that person. Because radio is intrusive and affordable, radio is the only way to build top of the mind awa...Read More
Advertising tips from Dave Capps
Your advertising can: Grab attention Build traffic Create sales I hear this, “I don’t know anything about advertising.” Or “The girl from the paper does all my ads”. Or, “Jenny in our office puts our ads together”. But do they know what makes an ad that works? Do they know there is a method, a form...Read More